The Most Important Fact About Quality Score Has Nothing To Do With Keywords, Landing Pages, Adgroups, or Click Through Rates!
It’s about finding out exactly what your searcher wants, and learning how to provide the answers they seek with genuine, original content.
You see, while the Quality Score information covered in the FREE Quality Score Videos (about landing pages, ad group structure, click through rates, the reporting center, keyword density, etc) is very important for you to understand, it’s actually MUCH more important for you to listen to the bonus audio.
Because the REAL PURPOSE of Quality Score is to make searchers happy (and reduce complaints). Do THAT for each adgroup and keyword, and you won’t keep chasing Google’s formula updates every six months (which is enough to drive anyone crazy!)
Now, I REALIZE you’re saying to yourself ”I know what my searcher’s want Glenn, it’s just $**&$ Google won’t let me advertise!”
But the way Google measures searcher happiness and how you do are two entirely different things. The bonus audio is about how to give them exactly what they want, down to the keyword and adgroup level. I know most people won’t believe me at first, which is why all I ask is that you listen.
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Stop the Guessing Game With Data-Driven Insights
- Avoid frustration by finding out the real factors that make up Quality Score. Find out how CTR, ad copy, and landing page quality contribute to the quality score formula.
- Separate hype from reality and find out which tactics are most likely to have a direct impact on your quality score and bid prices.
- Discover surprising lessons from years of wrestling with Quality Score issues in dozens of customer accounts. Get clear advice driven by real test data from RocketClicks and other first hand campaigns.
- Gain the insights of veteran Adwords managers as they discuss real-world experiences and actionable take-aways that you can apply today. Listen in as our full-time search marketing experts at RocketClicks disect the myths and reality of quality score based on years of experience.
- Restore your sanity by discovering the principles behind the chaos and how to explain seemingly random changes in quality score reporting.
- Take confident control of your quality scores by learning to discern between actionable indicators and irrelevant data.
Get your FREE Quality Score Videos now
Tags: adwords quality score, quality score
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